Regional adoption accelerated beyond the historical Southeast and South economic centers. The Northeast gained over 3,370 new consumers, particularly in Pernambuco, Bahia, and Ceará, while the Center-West added around 2,000, predominantly in Mato Grosso. The North region mirrored similar trends with nearly 2,000 new entrants, mainly in Pará. Despite these advances, São Paulo remained the top state in volume, registering almost 6,000 new migrations, underscoring the market’s continuing stronghold.
The landmark Law No. 15,269 passed in 2025 facilitates the gradual opening of the free market to low-voltage consumers, including smaller industries, commercial establishments, and households. It sets migration deadlines of up to 24 months for industry and commerce, and 36 months for residential clients, fundamentally democratizing energy sourcing choices nationwide. This regulatory evolution anticipates a significant increase in market participants and reflects institutional maturation. The free market’s flexibility in contract terms, energy source selection—especially renewable options such as solar—and price negotiation positions it as an increasingly attractive alternative to regulated distribution, supporting Brazil’s broader energy transition goals.
This article was curated and published as part of our South American energy market coverage.
