YPF advances “RefiPlus by YPF” brand rollout for Refinor network as northern operators report supply normalization

YPF assumed full operational control of the Refinor network after acquiring complete ownership, a transition that has produced measurable results in fuel supply regularity and price competitiveness across stations in Tucumán, Salta, Santiago del Estero, Jujuy, La Rioja, Catamarca, and Chaco. Hugo Moisés, president of the Jujuy service station chamber and operator of a Refinor-branded outlet, confirmed that since the agreement took effect, stations have accessed fuel without supply-demand constraints at prices closely aligned with YPF’s published rates. Prior to the integration, the network faced persistent supply difficulties and competitive disadvantages against larger national brands.

The rebranding project, while not yet officially announced, has reached an advanced stage and carries implications beyond visual identity changes. Moisés indicated YPF’s intention to “nationalize the flag” by reinforcing institutional presence and enabling new station embanderments in areas where Refinor historically lacked expansion capacity. The RefiPlus format includes adoption of the YPF mobile application, micropricing capabilities, and an integrated management system currently under development.

Operational improvements stem partly from YPF’s utilization of the Montecristo-Banda del Río Salí pipeline infrastructure, which reduced freight costs and directly lowered pump prices. Gustavo Seoane, vice president of the Tucumán fuel retailers chamber, cited Super gasoline pricing at 1,612 pesos per liter compared to YPF’s 1,600 pesos, a minimal difference representing substantial progress from previous months. YPF continues supplying stations whose Refinor contracts had expired, providing operational certainty while reviewing individual operator agreements.

Political support has accompanied the commercial transition. San Salvador de Jujuy Mayor Raúl Jorge emphasized employment continuity as the priority criterion, calling the restructuring positive provided job preservation and reasonable operating conditions persist. Jorge separately urged YPF to support increased bioethanol blending in gasoline, arguing the measure would strengthen regional sugarcane production chains while containing fuel costs.